Rebranding
Analysis of the old corporate identity of the company
Drawing up the characteristics of the organization
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1
Development of a design project and the semantic part of a brand book
Development of a design project of a new corporate identity
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3
Step
by step
Step
At the first stage, I analyzed the old brand of the company and identified its weaknesses (too many colors were used and the main color of the agency ceased to stand out against of competitors). In the process of studying the company's competitors in the market, new main brand colors were identified. A palette of shades was drawn up that suited the meaning of the organization's activities.
01
Step
Next, a new corporate pattern based on a circle was developed. This geometric shape was chosen because it symbolizes integrity, thereby showing that the organization complements brands with what is missing for their successful development.
After these primary tasks, I started designing printed products, digital design, social media design and employee clothing design.
02
Step
The final stage of the work was the creation of a brand book. It is a guide to corporate identity and brand management. This is an internal document describing all the rules for building and using the logo and brand identity on various types of media. It is needed so that the brand always retains a recognizable image.
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VIEW THE DEVELOPED BRANDBOOK
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